White House senior adviser David Axelrod calls the 100th day a "Hallmark holiday," an essentially artificial event with no genuine significance. But he and his colleagues also know the reality: The early-verdict stories are going to be written, creating both a challenge and opportunity for the new president.
So senior White House aides are playing the game with relish, doling out made-to-order anecdotes and what-it-means analytical insights to help reporters write their 100 days pieces. You can already see the results in a spate of stories that — thanks to competitive pressures — editors are deciding to publish before the actual 100th day.
Full disclosure: POLITICO plunged in with our furrowed brow appraisal of Obama's first 100 days, which will be published on Friday in a special glossy 100 Days magazine.
For that story, we spoke to top White House officials. So it's with some authority that we can offer this user's guide to 100 days stories. See Also